It's interesting, and frightening in the underlying information. There's a webpage, blockshopper.com that tracks who buys what property and for how much in certain upscale neighborhoods. Some Jones Day lawyers bought property in those neighborhoods, and that truthful, factual information was posted on the site, along with truthful factual links to JonesDay.com and truthful, factual links to the individuals' bios on that webpage.
What happened next is what is curious: Jones Day filed this complaint... for trademark infringement. The sum of the alleged confusing and illegal conduct is using a link to the firm's website and linking to the two lawyers' bios who bought houses. Now, I think the webpage is a bit frightening and seems to invade the individuals' privacy (not as a legal matter, or at least I don't know that, but certainly normatively to me it does). But, trademark infringement? Unfair competition?
I agree with others who have wondered about the merits of the suit. Stay tuned.
DISCLAIMER: To be clear, this is NOT a website about Jones, Day. If you are confused, you should go to jonesday.com, and not "legalethicsforum.com" to find out information about Jones Day. I suppose in the comments to this story, call them "Day Jones" to avoid confusion! :-)