Resources for PR Teachers

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April 05, 2012

Comments

John Steele

Steve,

Here's an old post I did, listing quite a few PR general texts (leaving aside special texts like "ethics for tax or business lawyers). When I spoke to a publisher about my materials, they said, basically, "sure, whatever you got, we think we can publish that."


http://legalethicsforum.typepad.com/blog/2008/10/your-favorite-p.html

Cochran/Collett

Coquillette

Crystal

Devine et al.

Dzienkowski/Burton

Gillers

Hayden

Hazard, et al.

Kaufman/Wilkins

Lerman/Schrag

Martyn/Fox

McGowan

Moliterno

Morgan/Rotunda

Noonan/Painter

Patterson

Pearce, Capra and Green

Pirsig/Kirwin

Rhode (Pervasive)

Rhode/Luban

Schwartz Wydick et al.

Shaffer

Simon, et al.

Sutton/Dzienkowski

Wydick, Perschbacher et al.

Zitrin/Langford /Tarr

Stephen Gillers

Wow! I don't even have some of these, although I suspect a few will not see a new edition. I wonder what the saturation point is. How many copies of a book must a publisher hope to sell to make publication worthwhile.

Then again, I suppose if there are multiple authors each of whom assigns the book, that will give the publisher a likely guaranteed floor.

I can understand the desire to publish a casebook in one's field (naturally). Aside from the income whatever it may be (less for a specialized subject, more for a required or popular subject; but then there is probably more competition in the latter courses), it's nice for a resume.

But overwhelmingly , in my experience, it's exciting to produce the ms. There are 'boring' parts, of course -- proofreading mostly. But you learn a lot about your subject in sifting through the materials available for inclusion -- not to mention in searching for them -- and in deciding how to organize them in the book.

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