1. Every day, millions of people use online reviews to help them make purchasing decisions, whether for doctors, lawyers, pizza parlors, or dog walkers. Online reviews are a great resource for consumers to learn about local businesses and professionals. Unfortunately, however, some businesses try to game the system by stacking the deck in their favor with planted or fake reviews. The McMillan Law Group--run by Julian McMil1an--is one such business. 2. Yelp owns and operates popular websites that feature information about local businesses nationwide and around the world, and that include ratings, reviews, photos, and more. Ye1p's U.S. website, which is located at and equivalent international websites, such as (collectively, the "Yelp Site"), averaged 102 million unique visitors between January and March 2013, and users have posted over 39 million reviews to them. 3. Deceptive or fake reviews are harmful to consumers. Regulators have taken strong action against those behind deceptive online testimonials, while academics and the media have also focused on the problems of spurious online reviews. Yelp prohibits deceptive and fake reviews through its Terms of Service, and has developed sophisticated technologies to detect and remove such content. Yelp also aggressively investigates businesses that post or purchase fake reviews, and works diligently to warn consumers about them. 4. The McMillan Law Group, a San Diego law firm specializing in bankruptcy, exemplifies the behavior that Yelp combats daily through its algorithms and investigations--the planting of fake reviews intended to sway potential clients with false testimonials. The McMillan Law Group's efforts to mislead consumers are particularly brazen and disappointing given they have targeted some of the most vulnerable consumers of all--individuals who may be facing bankruptcy and who are looking for potential legal representation.