The hot rumor from Nuts & Boalts is that "Boalt" is being phased out in favor of "Berkeley." I heard rumblings a few months ago, and am glad to see the rumor in print. I hope it's true. It's a stronger trademark. "Boalt" is weak and confusing -- which doesn't help Berkeley students interviewing with employers who don't routinely hire from Berkeley.
I'll pass on this anecdote about the connotations of "Berkeley." About a week ago, the internets were briefly raging with a (pseudo) scandal about whether Lynne Stewart should speak at the ethics conference at Hofstra. Fox News wanted to find someone to speak in support of the idea and they tracked me down. The producer asked me, as I recall it, "You want Lynne Stewart to speak and you're from Berkeley, right?" I could see where that was headed! After appropriate clarifications (I've been critical of her, it's a give-and-take conference mostly for specialists, I'm just a semester-by-semester adjunct at Berkeley (and actually live in the town with a school named after Leland Jr.), etc.) the topic shifted to whether my views were too nuanced for the piece.