Interesting article at Forbes. (h/t: Eric Goldman) If that's what is really happening (let's treat it as a hypo for now and assume it's true), doesn't that violate the rule against deceit and dishonesty? Is it different than stings for civil rights testing and IP investigation because it isn't for representing a client but rather for drumming up business? And because the ploy (if it's really real) doesn't disclose that it's a form of advertising?